App Store Optimization

Increase your organic downloads by focusing on the right keywords. Move up the charts in your app category as well for highly competitive target keywords. Our content writer create the perfect app description, 100 character keyword list (iOS), app title and promotional text that drive the maximum value for search visibility while explaining your app's value proposition to potential users. We constantly test and improve your app's rank for popular single phrase keywords vs. long tail keywords. Our crawlers analyze 1000s of keywords across various markets on a daily basis. We also provide competitive insights and keywords performance via automated reporting on a weekly basis.


Apps discovered via search

Android devices used

Android apps

Avg. # of apps downloaded by Android users

iOS apps

Avg. CPA (iOS)

Developer responses to reviews (iOS)


Tap-to-conversion rate (iOS)


  • Superior app intelligence based on data scraped from competing apps every 6 hours
  • Sentiment Analysis - analyzing star ratings, quality of users and the reviews they give to your app
  • Measuring CTRs in a simulated environment on app landing page to determine most effective design parameters
  • Testing individual ASO factors on 13 of our in-house apps
  • Measuring your app's footprint on the web including social shares

Human Touch

  • Performance overview
  • Determine most relevant keywords
  • Individual vs long tail keywords
  • Localize keywords - we first translate and then determine market relevant keywords
  • A/B Testing
  • Creatives

Conversion Rate Optimization

Increase the ratio of "visit to install" on your app landing page. Optimize your app's visual assets and allow our in-house team to design ASO friendly screenshots, color-tested logos and feature graphics which drive the highest conversions. Sentiment analysis is also an essential part of your app's ratings and we analyze 1 stars and provide strategy consulting on how to improve star ratings. We provide customer support to respond to negative feedback and address any user facing issues that can affect your app's search visibility.


We don't just translate, we localize your keywords to ensure your app can reach a global audience. For example, "weight loss app" can be translated to 30+ languages to deliver 10x reach. We even localize and translate your app's screenshots, etc. to further connect with global audiences. Recommended languages: Arabic, French, German, Japanese, Korean, Mandarin, Portuguese and Spanish.

Preview Videos

Video illustration is a powerful way to connect with your potential user and entice your audience to download your app. We offer ideation, storyboarding, animation, voice over, music effects and sound design in our video creation. We use 2D, 3D, virtual reality, motion, stop motion and crafts/arts to creates all forms of videos. Popular packages to choose from include 30 sec, 45 sec and 60 sec videos.

Paid Acquisition

We are a team of experience digital marketers who strive to be on the cutting edge of digital growth. Even though we specialize in ASO, our team has decades of combined experience in SEO. CPI is lowered with paid ads and is typically used alongside with ASO to deliver the quickest results. We offer AdWords (Android), Search Ads (iOS), Social (Facebook, Instagram, LinkedIn, etc.) and Search Engine Optimization.

Want to get your app to the top ?

We have different algorithms and quality checks that will increase the visibility of your app on Google Play and App Store.

Next Labs

Our mission is to leverage technology and data science to maximize your app's organic users.

© 2018 Next Labs Inc.

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