Guide to Create Google Play Store Screenshots Sizes 2025

App screenshots are one of the key visual elements that influence download rates. Whether launching a new app or updating an existing one, optimizing your app's visual presentation is essential. High-quality screenshots improve visibility in search results, attract potential users, and increase conversions.
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Google Play showcases app screenshots when users search for your brand, making them a crucial part of your App Store Optimization (ASO) strategy.

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Google Play Store Screenshot Size Guidelines

To ensure your app screenshots meet Google Play’s requirements, follow these mandatory guidelines:

• Format & Dimensions:
  • Use JPEG or 24-bit PNG images (no transparency).
  • Minimum dimension: 320 pixels
  • Maximum dimension: 3840 pixels
  • The longest side should not be more than twice the shortest side.
  • File size must not exceed 8MB per screenshot.
• Device-Specific Requirements:
  • Smartphones & Tablets: 2-8 screenshots, with a recommended minimum of 4 at 1080p resolution.
  • Wear OS (Smartwatch): 1 screenshot (1:1 aspect ratio, minimum 384 x 384 pixels).
  • Android TV: 1 screenshot + a TV banner (1280 x 720 pixels, JPEG or 24-bit PNG).
• Aspect Ratio:
  • Portrait orientation: 1080 x 1920 pixels (9:16)
  • Landscape orientation: 1920 x 1080 pixels (16:9)
  • For games, provide at least three screenshots showcasing in-game experience.

Tips for Creating Effective App Screenshots

1. Showcase Key Features & Benefits

• Highlight your app’s core functionalities, benefits, and user experience.
• Use screenshots that tell a story, guiding users from installation to in-app interaction.

2. Prioritize the Best Screenshots

• The first three screenshots are the most important—make them eye-catching and engaging.
• Use the first slot for a screenshot that instantly earns user trust.

3. Use Text & Captions Wisely

• Add short, clear captions to explain app features.
• Text should not occupy more than 20% of the screenshot space.
• Avoid promotional phrases like "Best App," "New," or "Download Now."

4. Consider Localization

• Don’t just translate captions—adapt visuals to resonate with different cultural preferences.
• Ensure images reflect regional expectations and user behavior.

5. Follow Best Practices for ASO & A/B Testing

• Regularly update screenshots based on user preferences, market trends, and competitor analysis.
• Experiment with different screenshot variations and run A/B tests to determine the most effective ones.
• Align screenshots with seasonal events or promotional campaigns when relevant.

6. Maintain High-Quality & Compliance

• Avoid clutter—keep visuals clean and informative.
• Do not use icons, logos, or characters from competitors without permission.
• Make sure content is timeless, unless targeting a specific event or season.

Conclusion

App screenshots play a vital role in boosting visibility and downloads on Google Play. Following the correct size guidelines, designing engaging visuals, and optimizing through ASO strategies will enhance your app’s appeal.
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By carefully curating screenshots, aligning them with user expectations, and continuously refining them through testing, you can significantly increase conversions and grow your user base.

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