App Store Optimization

App discovery is one of the biggest problems faced by developers and app marketers. With minimal real estate on a smartphone, it is essential to appear in the top results of a keyword search without having the user to scroll down. Increased visibility in App Store ensures maximum Life Time Value (LTV) by reaching loyal users through organic search.

%

Apps discovered via search

Android devices used

Android apps

Avg. # of apps downloaded by Android users

iOS apps

Avg. CPA (iOS)

Developer responses to reviews (iOS)

%

Tap-to-conversion rate (iOS)

Technology

  • Superior app intelligence based on data scraped from competing apps every 6 hours
  • Sentiment Analysis - analyzing star ratings, quality of users and the reviews they give to your app
  • Measuring CTRs in a simulated environment on app landing page to determine most effective design parameters
  • Testing individual ASO factors on 13 of our in-house apps
  • Measuring your app's footprint on the web including social shares

Human Touch

  • Performance overview
  • Determine most relevant keywords
  • Individual vs long tail keywords
  • Localize keywords - we first translate and then determine market relevant keywords
  • A/B Testing
  • Creatives
Want to get your app to the top ?
We have different algorithms and quality checks that will increase the visibility of your app on Google Play and App Store.
Next Labs
Our mission is to leverage technology and data science to maximize your app's organic users.
© 2017 Next Labs Inc.
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