App Store Optimization

App discovery is one of the biggest problems faced by developers and app marketers. With minimal real estate on a smartphone, it is essential to appear in the top results of a keyword search without having the user to scroll down. Increased visibility in App Store ensures maximum Life Time Value (LTV) by reaching loyal users through organic search.

%

Apps discovered via search

Android devices used

Android apps

Avg. # of apps downloaded by Android users

iOS apps

Avg. CPA (iOS)

Developer responses to reviews (iOS)

%

Tap-to-conversion rate (iOS)

Technology

  • Superior app intelligence based on data scraped from competing apps every 6 hours
  • Sentiment Analysis - analyzing star ratings, quality of users and the reviews they give to your app
  • Measuring CTRs in a simulated environment on app landing page to determine most effective design parameters
  • Testing individual ASO factors on 13 of our in-house apps
  • Measuring your app's footprint on the web including social shares

HumanTouch

  • Performance overview
  • Determine most relevant keywords
  • Individual vs long tail keywords
  • Localize keywords - we first translate and then determine market relevant keywords
  • A/B Testing
  • Creatives