App Store Optimization
App discovery is one of the biggest problems faced by developers and app marketers. With minimal real estate on a smartphone, it is essential to appear in the top results of a keyword search without having the user to scroll down. Increased visibility in App Store ensures maximum Life Time Value (LTV) by reaching loyal users through organic search.
%
Apps discovered via search
Android devices used
Android apps
Avg. # of apps downloaded by Android users
iOS apps
Avg. CPA (iOS)
Developer responses to reviews (iOS)
%
Tap-to-conversion rate (iOS)
Technology
- Superior app intelligence based on data scraped from competing apps every 6 hours
- Sentiment Analysis - analyzing star ratings, quality of users and the reviews they give to your app
- Measuring CTRs in a simulated environment on app landing page to determine most effective design parameters
- Testing individual ASO factors on 13 of our in-house apps
- Measuring your app's footprint on the web including social shares
Human Touch
- Performance overview
- Determine most relevant keywords
- Individual vs long tail keywords
- Localize keywords - we first translate and then determine market relevant keywords
- A/B Testing
- Creatives